The GrowthLab Blog

How Insurance Agents Can Master Inbound Sales to Win More Clients Insurance agents need to shift from chasing to attracting. That’s the craft of inbound sales. We’ve all been there, cold calls that go nowhere. Prospects who dodge your follow-ups. A lead pipeline that’s more leaky faucet than a steady stream. Sound familiar? The hard […]

Value-Based Selling: How Insurance Agents Can Win More Clients by Solving Problems “I’ll beat any quote you have by 15%.” That was Mark’s closing line—the same one he’d used for years. It had worked before, but this time, the prospect just smiled politely and said, “I’ll think about it and get back to you.” You […]

Neuro-Selling: The Science of Trust and Persuasion in Insurance Sales Here’s the deal, most insurance pitches fail, but here’s how neuro-selling can fix that. John had been selling insurance for over a decade. He knew every policy detail by heart. So, when he sat down with a small business owner to discuss her commercial insurance […]

Mind the Gap: Why Gap Selling is the Secret to Insurance Sales Success Ever watched a talented insurance agent crash and burn on a call? I have. Last month, I witnessed a veteran agent launch into his well-rehearsed pitch about comprehensive coverage options and competitive premiums. His prospect sat through the presentation, nodded politely, and […]

Why Challenger Sales is the Secret Weapon for Insurance Agents Let’s get real for a second—most insurance buyers are clueless. Not because they’re dumb, but because no one has ever told them what they actually need to know. They assume they’re covered. They assume their business policy will magically handle every lawsuit, that their auto […]

Sales Prospecting for Insurance Agents: Old-School Hustle Meets Modern Tactics Looking for good sales prospecting ideas for insurance agents? The smart agents need to be tireless prospectors. It’s the difference between thriving and barely scraping by. No leads mean no sales. No sales means no commissions. Simple, right? Yet, many agencies don’t have a clear […]

A Sales Philosophy for Insurance Agencies That Want to Automate, Elevate, and Dominate Let’s go out on a limb and say—a lot of what you’ve been told about selling insurance is wrong. Agents don’t need slick scripts, closing tricks, or manipulative tactics. You don’t need to “overcome objections” like you’re in a battle with the […]

The Benefits of Email Marketing for Insurance Agents: Are You Leaving Money on the Table? Let’s talk about the benefits of email marketing for a second. It’s the highest ROI marketing channel. It drives trust, traffic, and conversions like nothing else. It puts you in control of your audience instead of relying on social media […]

Email Marketing for Insurance Agents: How to Actually Get Clients (Not Just Send Emails) The Harsh Truth: Most Agents Suck at Email Marketing Let’s get one thing straight—email marketing isn’t about spamming inboxes with generic renewal reminders or blasting out rate quotes. That’s lazy. And ineffective. You’ve seen the stats: Email delivers the highest ROI […]

Most Insurance Agency Websites Don’t Work—Does Yours? You have a website. You spent good money on it. It’s got your logo, some stock images, and a few pages explaining who you are. Maybe there’s even a blog that gets updated… occasionally. And yet—crickets. No leads, no engagement, just another page floating in the digital abyss. […]

Understanding the Buyer’s Journey: A Roadmap for Insurance Agents Ever walked into a car dealership just to browse, only to have a salesperson pounce on you with, “What’s it gonna take to get you in a car today?” Annoying, right? That’s the problem with most salespeople—they’re focused on closing, not helping. They think they’re the […]

How to Create Buyer Personas for an Insurance Agency That Actually Work Let’s be honest—most insurance agencies don’t really use buyer personas. Sure, they might have a vague idea of their “ideal customer,” but in practice? Their marketing is about as targeted as a dart thrown in the dark. And that’s a problem. In today’s […]

How to Do a SWOT Analysis for an Insurance Agency Let’s get real. If you’re running an insurance agency without a clear strategy, you’re flying blind. A SWOT analysis for an insurance agency is the ultimate gut check—it’s how you figure out what’s working, what’s broken, where you can dominate, and what might knock you […]

Should You Have a Marketing Plan for an Insurance Agency? Why It’s Important. Let’s be blunt. Most insurance agents don’t have a marketing plan. Instead, they rely on random acts of marketing—a Facebook post here, a paid lead there, maybe an occasional referral. This approach leads to inconsistent lead flow, wasted marketing dollars, and unpredictable […]

The Future Insurance Agency – Why Modernization Matters The insurance agent model is still thriving, but evolving fast. For decades, insurance agents have been the heart of the industry—trusted advisors, problem solvers, and relationship builders. The ability to offer multiple carrier options, provide personalized service, and truly know the people they serve has always been […]

Social Media Success Starts with Content Marketing—Here’s What Insurance Agents Should Know Why Your Social Media Isn’t Working Have you ever posted something on social media and heard nothing but crickets? No likes, no shares, no engagement—just a big, empty void? If so, you’re not alone. Many insurance agents jump into social media because they […]

Social Media for Insurance Agents: A Step-by-Step Guide for Better Results Without a Strategy, Social Media is Just Noise. Social media for insurance agents isn’t just a fancy trend or something you have to do—it’s a critical marketing tool. But too many agents treat it as an afterthought, posting sporadically with no clear direction. The […]

How to Write an Awesome Blog Post for Your Insurance Agency Most insurance agency blogs are lifeless. They exist, but they don’t do anything. They don’t generate leads, they don’t attract the right audience, and they definitely don’t help you grow your business. It’s fair to say, that most agency owners need to learn how […]

Think Insurance Can’t Work for Content Marketing? Here’s the Fix Let’s be honest—insurance doesn’t scream excitement. It’s not sneakers, smartphones, or streaming services. Nobody wakes up thinking, I can’t wait to read about liability coverage today! But here’s the truth: insurance solves real, urgent, sometimes life-altering problems. And when people need answers, they need them […]

Learn How Insurance Agents Can Start Content Marketing (and Get Results Fast) Content marketing is the future—and it’s time to get started. If you’re an insurance agent trying to compete in today’s digital world, you’ve probably heard about content marketing. You know it works. You’ve seen other agencies leveraging blogs, social media, and videos to […]

Content Marketing for Insurance: How to Use Automation & CRM to Scale Until recently, insurance agents could rely on referrals and word-of-mouth to keep their pipeline full. A few networking events, some direct mail, and a decent website—business took care of itself. But as digital competition increases, agencies that embrace content marketing for insurance are […]

10 Ways to Market Your Insurance Agency On a Budget I get the chance to work with many insurance agency owners, whether they are member SIAA insurance agencies or captive or independent insurance agency owners, the one universally true thing, everyone wants to find more leads, do more quotes, and get more sales. The other […]