Learn How Insurance Agents Can Start Content Marketing (and Get Results Fast)

Content marketing is the future—and it’s time to get started. If you’re an insurance agent trying to compete in today’s digital world, you’ve probably heard about content marketing. You know it works. You’ve seen other agencies leveraging blogs, social media, and videos to build credibility and attract clients.
But where do you start?
That’s the question that keeps most agents stuck. They overthink, hesitate, and let their competitors dominate the online space while they wait for the “perfect” strategy.
Here’s the truth: content marketing isn’t about being perfect—it’s about showing up and delivering value.
And if you follow the approach outlined here, you’ll not only start your content marketing journey but actually see results faster than you think.
Why Insurance Agents Need Content Marketing
Let’s be blunt: if you’re not online, you don’t exist.
Your prospects aren’t waiting for a cold call. They’re Googling questions, reading blog posts, watching videos, and following industry experts on LinkedIn.
And the agencies that consistently create content answering their questions? They’re winning.
Content marketing helps insurance agents:
- ✅ Generate inbound leads (clients come to you, not the other way around)
- ✅ Establish authority (so you’re the trusted expert, not just another agent)
- ✅ Build trust (because people buy insurance from those they trust, not just the cheapest option)
The best part? You don’t need a massive budget. You just need a smart strategy.
The 100 Questions Strategy: Your Fastest Path to Content Success
Most agents get stuck because they don’t know what to write about. They assume they need a revolutionary take on insurance, but that’s nonsense.
The easiest way to start content marketing is answering the questions your clients already ask.
Step 1: Write Down 100 Questions
Think about every consultation, every phone call, every email. What do prospects ask you?
Start with these categories:
- Coverage Questions: “Do I need umbrella insurance?”
- Cost Questions: “How much should business liability insurance cost?”
- Claims Questions: “What happens if my home is damaged in a wildfire?”
- Comparison Questions: “Should I buy insurance online or through an agent?”
- Industry-Specific Questions: “What insurance does a general contractor need?”
If you can’t come up with 100, ask your team. Look at your emails. Check Google’s “People Also Ask” section. You’ll find more than enough.
Step 2: Answer One Question at a Time
Pick a question. Answer it clearly and concisely. That’s your blog post.
Each post should:
- ✔ Use real-life examples (show, don’t just tell)
- ✔ Be conversational (write like you talk—ditch the jargon)
- ✔ Get to the point (nobody wants to read fluff)
Example: Instead of writing “The Importance of Commercial Insurance,” answer “What’s the difference between general liability and professional liability insurance?”
That’s what prospects actually search for.
Step 3: Publish, Then Repurpose
Once your blog post is live, don’t let it collect dust.
- Turn it into a LinkedIn post
- Make a quick video explaining the key points
- Send it in your email newsletter
- Share it in a Facebook group
You don’t need new ideas every day. Just repurpose your content across multiple platforms so more people see it.
Overcoming the Common Excuses
Most agents never start content marketing because they tell themselves one of these lies:
🚫 “I don’t have time.” → You have time for sales calls, right? Content marketing generates inbound leads so you spend less time chasing.
🚫 “I’m not a good writer.” → Neither was Marcus Sheridan when he started. His pool company became the world’s #1 pool website by answering questions. You can learn as you go. Worried about your writing? Learn how to create an awesome blog post, and get to it.
🚫 “I won’t see results fast enough.” → You’ll start building authority immediately. And within a few months, you’ll notice more inbound inquiries, better client trust, and a stronger brand.
🚫 “I don’t know SEO.” → Great. Neither do most agents. Answering client questions naturally includes keywords. Google rewards useful content, not keyword stuffing.
How Long Until You See Results?
Let’s be realistic: content marketing isn’t an overnight success strategy. But it snowballs—the more you publish, the more your authority grows.
Here’s a rough timeline:
- Month 1: You start posting. No one notices (yet).
- Month 2-3: Some posts start ranking. You get a few inquiries.
- Month 4-6: You build credibility, get backlinks, and leads increase.
- Month 12+: You’re the agent people find when they search.
The agents who win at content marketing aren’t necessarily the best writers—they’re just the ones who don’t quit.
Get Started Today—Not “Someday”
You don’t need a perfect website. You don’t need fancy tools. You just need to start.
- ✅ Write down 100 client questions.
- ✅ Answer one per day (or per week—just be consistent).
- ✅ Publish, share, and repeat.
In a year, you’ll either be the go-to agent online… or still thinking about starting.
The choice is yours.
Next Steps
👉 Need help structuring your content plan? We’re launching a free training on content marketing for insurance agents. Stay tuned.
Unlock Carrier Access & Elevate Your Agency

Hitting roadblocks with carrier appointments? The IronPoint Agent Program provides fast, easy access to top-rated carriers—even if you’re a startup agency.
✅ No direct appointments? No problem.
✅ Quick & simple onboarding process.
✅ Value-added tools & resources.
The Smart Way to Quote Commercial

Ditch the manual quoting struggle. CompareQuoteHQ lets you compare commercial insurance rates instantly, using either your carrier credentials or ours. With a single entry, you access multiple markets—faster and easier than ever.
🌐 Your Digital Storefront – Embed a branded rater on your website, turning visitors into clients.
🚀 Access More Markets – Quote our carriers plus any you’re already appointed with.
⚡ Save Time & Close More Deals – No more duplicate data entry.