The Insurance Agency GrowthLab
Master Marketing, Automation & AI to Scale Your Agency Faster with The Insurance Agency GrowthLab
The modern independent insurance agent needs more than just carrier access. To truly grow, you need to attract leads, automate processes, and optimize your time—just like the most successful businesses do.
The Insurance Agency GrowthLab—a training and coaching program designed to help you market smarter, automate better, and grow faster.
What is The Insurance Agency GrowthLab?
The Insurance Agency GrowthLab is a marketing and automation training program built specifically for insurance agents who want to:
- Generate more leads using modern inbound marketing strategies
- Automate client interactions to free up valuable time
- Optimize their sales process and close more deals
- Leverage AI & efficiency tools to scale their agency without extra overhead
Whether you’re new to digital marketing or looking to refine your strategies, GrowthLab provides the tools and insights to help you compete with the biggest players in the industry.
How GrowthLab Works
Since the full online course library is still in development, we’re currently offering:
- One-on-One Strategy Sessions – Work directly with Scott Boren, a Certified Inbound Marketing Expert & HubSpot Product Partner, to develop a customized growth plan for your agency.
- Foundational Training Content (Coming Soon) – A structured curriculum designed to teach you how to attract, convert, and retain clients efficiently.
- Early Access to Future Courses – Join now and be the first to access GrowthLab’s exclusive training materials as they’re released.
Why Agents Need This Training
The best insurance agencies already know that sales and relationships drive success. But in today’s market, referrals and cold calls alone aren’t enough—agents need a way to consistently attract, nurture, and convert prospects at scale.
Traditional insurance sales thrive on trust, expertise, and personal connections. Inbound marketing, automation, and AI don’t replace these fundamentals—they amplify them. By integrating digital strategies with proven sales techniques, agents can:
- Reach more potential clients—without relying solely on referrals
- Stay top-of-mind—by automating follow-ups and relationship management
- Streamline the sales process—so you spend more time closing deals, not chasing leads
- Deliver better service—by engaging clients with the right message at the right time
The most successful agencies don’t just sell policies—they build systems that generate business on autopilot. GrowthLab helps you put that system in place.
Who This Program is For
- New & established independent agents looking for better lead-generation strategies
- Small agencies trying to scale without adding more staff
- Agents who struggle with digital marketing & automation and need real guidance—not just theory
- Producers who want to close more business with a streamlined, optimized sales process
Ready to Grow Smarter? Let’s Talk.
The future of insurance isn’t just about selling policies—it’s about building a system that works for you.
Let’s build that system together.
GrowthLab FAQs
The Insurance Agency GrowthLab is a marketing, automation, and business growth training platform designed for independent insurance agents. It helps agents generate leads, automate sales processes, and scale their businesses using modern digital strategies while staying true to traditional relationship-driven sales.
Not at all! GrowthLab is designed for all levels, whether you’re new to digital marketing or looking to refine your existing strategies. We teach you step-by-step how to integrate inbound marketing, automation, and AI into your agency—without overwhelming you with technical jargon.
No, but GrowthLab leverages proven tools like HubSpot to help agents automate processes, track leads, and improve efficiency. If you already use other CRMs or marketing platforms, many of the principles and strategies taught in GrowthLab can be applied across different tools.
GrowthLab isn’t just about marketing—it’s about building a sustainable growth system tailored to insurance agencies. Unlike generic marketing courses, this program is designed specifically for the insurance industry, teaching strategies that align with how agents sell, service, and retain clients.
Right now, GrowthLab is available in two ways:
- One-on-One Strategy Sessions – Work directly with Scott Boren, a Certified Inbound Marketing Expert & HubSpot Product Partner, to develop a customized growth plan for your agency.
- IronPoint Agent Program – Members get access to The Insurance Agency GrowthLab, along with carrier markets, CompareQuoteHQ, and full agency growth support.
As we expand, GrowthLab will also include structured training modules, exclusive content, and on-demand resources.
👉 Book a Free Strategy Call to start building a smarter, more scalable agency today!